Dental Clinic Website: What It Must Have (2026 Checklist)
By Ideovent Team. Published 2 Oct 2026.
What patients look for on a dental clinic website, what the Dental Council of India's code allows on it, and a page-by-page checklist for clinics in India.
Picture a patient with a toothache on a weekday evening. She searches on her phone and opens a few clinic websites. On each one she is checking three things: is this clinic near me, does it do what I need, and can I trust it?
A good dental clinic website answers those three questions on the first screen, then makes booking easy. Below is a page-by-page checklist, and the rules in the Dental Council of India's code of ethics that decide what a clinic may say on its own website.
What the Dental Council of India allows on a clinic website
Dentists in India follow the Revised Dentists (Code of Ethics) Regulations, 2014. They allow a clinic website, with conditions. Clause 8.2.9 says that maintaining a website "where all information is factual will not be construed as unethical practice", and that websites "can also carry details of treatment facilities available and the fees for the same". The same clause adds that websites "should not make claims or statements that are not factual and therefore misleading to the public".
In practice, that means:
- Facts, not superlatives. For listings on the internet, the code treats "any claim to superiority or special skills over others" as unethical (clause 8.2.8), and when a clinic announces new equipment or services it rules out "boastful claims of being the 'best' or 'first'" (clause 8.2.7). "Best dental clinic in Delhi" does not belong on your site.
- Specialist titles only with the qualification. The code bars a dentist from claiming to be a specialist on the name board or stationery without a special qualification in that specialty recognised by the Council (clause 8.3.3), and the same care makes sense on a website.
- Fees are allowed. Clause 8.2.9 allows fees on the website, and clause 5.7.1 says there is no bar on displaying fees and other charges in the clinic.
- Care with case photos and stories. The code says a dentist shall not "boast of cases, operations, cures or remedies" (clause 8.2). Ask your own adviser before you publish before-and-after photos or patient stories, and never publish a patient's photo or name without their written consent.
- Care with your own photograph. The code calls printing a self-photograph on a letterhead or a clinic signboard self-advertisement (clause 8.3.1). It does not mention websites, so ask your adviser how you want to show the dentists.
This is a summary for planning a website, not legal advice. Read the regulations yourself, or ask someone qualified, before you publish.
The first screen: three answers and three buttons
On a phone, before any scrolling, a patient should see:
- The clinic's name and a plain description, such as "Family dental clinic in Malviya Nagar".
- Today's timings, and whether you see walk-ins or appointments only.
- A call button, a WhatsApp button and a "Book an appointment" button.
- The locality, with a link that opens the clinic in Google Maps.
The pages a dental clinic website needs
- Home. The first screen above, your main treatments, the dentists, and your address.
- A page for each main treatment. Root canal treatment, implants, braces and aligners, cleaning, extraction, children's dentistry: whichever you offer. Say what the treatment is, who it is for, how many visits it usually takes at your clinic, what recovery is like, and the fee or fee range if you publish one.
- The dentists. Each dentist's name, degrees as registered, the treatments they do and the days they are at the clinic. Specialist titles only where the qualification supports them.
- Fees, or how you give estimates. The code allows fees on your website. If the cost depends on the case, publish the consultation fee and explain how you give an estimate before treatment starts.
- Book an appointment. A short form (name, phone, preferred day and time, and the reason in a few words) plus WhatsApp. You are dealing with health information, so do not ask for a medical history on a public form. Ask for it in the clinic.
- Contact and directions. Full address, a map link, landmarks, the floor and whether there is a lift, parking, timings, and what a patient should do after hours.
- Questions patients ask. Pain, number of visits, payment methods, whether you treat children, and anything your front desk answers every day.
Details that build trust
- Real photographs of the reception, a treatment room and your sterilisation area. A stock photo of a smiling model tells a patient nothing about your clinic.
- Hygiene in plain words. Describe how instruments are cleaned and sterilised. It is factual, and it answers a real question before the patient has to ask it.
- Reviews that are real. Link to your Google reviews rather than copying a selection onto the site. Ask every patient the same way: Google's policy forbids offering incentives for reviews and selectively asking only happy patients.
- Languages. If your team speaks Hindi or another language, say so. On a Delhi website a Hindi version can help many patients.
Speed and phones
Google says it "uses the mobile version of a site's content, crawled with the smartphone agent, for indexing and ranking". Build for the phone first: buttons large enough to tap, text readable without zooming, and photos compressed so the page opens quickly on mobile data.
Your website and your Google Business Profile
Your Google listing and your website work as a pair. Keep the clinic's name, address, phone number and timings identical on both. Google's guidelines say a business name should match how the business is known in the real world, without added keywords, and dentists who see patients directly may also have their own practitioner profiles.
Do not pay anyone who promises you the top spot. Google states: "There's no way to request or pay for a better local ranking on Google." It adds that local results are mainly based on relevance, distance and popularity, and that how well known a business is depends partly on how many reviews it has and how many websites link to it.
The checklist
- Name, locality, timings, call, WhatsApp and booking buttons, all visible on a phone without scrolling
- One page for each main treatment
- Dentists with degrees as registered, and specialist titles only where qualified
- Fees or fee ranges, or a clear explanation of how estimates are given
- A short booking form that does not ask for medical history
- Address, map link, landmarks, timings and after-hours instructions
- No "best", "No. 1" or "first" claims anywhere
- Real clinic photos, and patient photos only with written consent
- The same name, address, phone and timings on the website and your Google Business Profile
- A site that opens quickly on mobile data
Questions clinic owners ask
Can a dental clinic show its fees on its website?
Yes. Clause 8.2.9 of the Dental Council of India's code says a website can carry details of treatment facilities and their fees.
Can we call ourselves the best dental clinic in the area?
No. The code treats a claim of superiority over others as unethical (clause 8.2.8) and rules out boastful claims of being the "best" or "first" (clause 8.2.7). Describe what you do and how, and let patients compare.
Do we need a separate page for each treatment?
For your main treatments, yes. A patient searching for one treatment wants that treatment's details, and a dedicated page answers them far better than a list on the home page.
What does a dental clinic website cost?
With us, a website of several pages costs ₹12,000 to ₹25,000, paid once. The Growth plan, with a page for each treatment, a booking form and a Hindi version, is ₹1,999/month + ₹2,999 one-time setup, on a 12-month plan. Our guide to what a website costs in India covers the rest, including the yearly costs.
We build websites for dental clinics in Delhi and across India. See what a dental clinic website from us includes, or send us your clinic's details and we will reply with a written scope and price.
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